For the last 25 years, I’ve helped bring more than 60,000 live brand activations to life. I founded and scaled Department Zero (2002 to 2020) into a leading experiential marketing agency that started in a spare bedroom and grew into a national operation with three U.S. offices. We launched an event staffing agency, developed proprietary systems to improve creativity and ROI, and earned the trust of clients like Toyota, TikTok, Subaru, Southwest Airlines, Lufthansa, Verizon, Google, and Microsoft.

Department Zero was built differently. We kept staffing in-house, giving us tighter control over the people representing our clients. We stayed lean, efficient, and focused on results. I’m proud of the work we did, the clients we served, and the culture we built. When the pandemic halted live events, we had to make the difficult decision to close the agency. I shifted into consulting to continue doing the work I love, without the overhead. 

Inspired by the concept of the masterless samurai, aka Ronin, I now collaborate directly with brands, agencies, and experiential teams to create smarter, sharper activations. Clients come to me for fast answers, reliable execution, and proven strategies that start with outcomes and work backward. I’ve built a network of trusted production partners and support teams over the years, so every project has the right people behind it, without the layers or waste.