WHAT I DO

What I Actually Do (And Why It Matters)

When experiential agencies and brand teams hit their growth inflection point, the same challenges surface: operational discipline breaks down, resourcing becomes reactive, and leadership loses visibility into what's actually happening with margins and capacity.

This is exactly what I built over 20 years running an experiential agency. I know what breaks when you scale because I've lived it. Now I help organizations build the operational infrastructure they need to grow sustainably.


BUSINESS OPERATIONS & OPERATING DISCIPLINE

Establish the operational framework that keeps projects on track

Projects should follow a clear cadence from RFP through closeout: kickoffs, production milestones, financial check-ins, wrap meetings. When this rhythm exists, teams know what happens when, and leadership can see problems before they become crises.

I build operational frameworks that surface risk early, unblock teams, and keep you out of the weeds. The goal is setting work up correctly from the start so teams can deliver without chronic overburn.

What this looks like:


RESOURCING, CAPACITY & TEAM HEALTH

Build capacity planning systems that prevent burnout before it happens

Most agencies resource reactively: scrambling for freelancers, overloading full-time teams, wondering why talented people keep leaving. Sustainable resourcing means using hours data and workload forecasting to anticipate pinch points before you're underwater.

I help agencies build capacity planning that works: knowing who's available, understanding upcoming demand, staffing strategically instead of desperately.

What this looks like:


FINANCIAL & PERFORMANCE OVERSIGHT

Real-time visibility into the numbers that matter

You should know if a project is profitable while you can still do something about it, not 30 days after closeout. Most agencies are flying blind on hours burn, margin health, and left-to-spend until it's too late to course-correct.

I build financial oversight that gives leadership the data they need when they need it: Are we on budget? Are we making money? Where are we bleeding margin? What needs attention now?

What this looks like:


LEADERSHIP ALIGNMENT & ACCOUNTABILITY

Get Production, Account, and Operations teams working together

When Production, Account, and Operations teams aren't aligned, projects suffer. Creative promises what Operations can't deliver. Account sells timelines Production can't hit. Everyone's working hard, but not together.

I provide strategic oversight that creates accountability across teams. Not micromanagement, but clear ownership of who does what, how teams collaborate, and where leadership needs to step in.

What this looks like:


SYSTEMS, TOOLS & INFRASTRUCTURE

Make your systems actually work for you

Most agencies have project management tools, time tracking software, and financial systems. The problem isn't buying tools. The problem is getting teams to use them consistently and trust the data they produce.

I ensure systems are set up correctly, integrated into daily workflows, and actually adopted by teams. Not just implementation. Adoption.

What this looks like:


WHAT SUCCESS LOOKS LIKE

When the infrastructure is built properly, you'll see:

✓ Projects set up correctly and running against clear operational cadence
 No more figuring it out as you go. Teams know the rhythm, leadership knows what to watch for.

✓ Real-time visibility into hours, burn, resourcing, and financial health
 You see problems when they're fixable, not fatal. Data-driven decisions replace gut-feel guesswork.

✓ Proactive decision-making replaces reactive firefighting
 You're leading the business, not just surviving it.

✓ Production, Account, and Operations teams aligned and accountable
 No more silos or finger-pointing. Everyone knows what they own and how to work together.

✓ Teams are busy but not burning out
 Sustainable workload, smart staffing, systems that prevent chronic heroics.

✓ Your agency is structurally ready to scale
 The foundation is built. You can grow without breaking what already works.


HOW WE WORK TOGETHER

FRACTIONAL LEADERSHIP
 I step in as your fractional COO or VP Operations for a defined period, typically 3-6 months. I embed with your team, build the infrastructure you need, stabilize operations, and either transition out or stay on for ongoing strategic oversight.

SPRINT ENGAGEMENTS
 Fast-moving projects with clear outcomes: new business preparation, operational audits, team restructuring, system implementation, margin analysis, or crisis stabilization. Typically 30-90 days.

STRATEGIC ADVISORY
 Ongoing guidance on pricing models, staffing plans, vendor negotiations, workflow optimization, and strategic decisions without the overhead of a full-time executive.


WHO THIS IS FOR

Experiential Agencies
 You're scaling fast but operations are starting to crack. You need senior operational leadership but aren't ready for a full-time VP commitment.

Ad/PR Agencies
 You're building experiential capabilities and need production expertise and operational systems to deliver without outsourcing to competitors.

Brand Teams
 You're managing multiple experiential programs without dedicated leadership. You need fractional executive support during peak seasons, staffing gaps, or specialized challenges.


[Schedule a 20-Minute Strategy Call]